Game-Changing Alliance: Horizon Sports & Experiences and Togethxr Unveil Joint Venture ‘IX to Five’
Introduction to IX to Five
Horizon Sports & Experiences (HS&E) and Togethxr have announced the launch of their joint venture, ‘IX to Five’, a groundbreaking initiative aimed at revolutionizing the business of women’s sports. This strategic partnership is set to create, develop, and commercialize women’s sports content through innovative storytelling, intellectual properties, live experiences, and brand partnerships.
The Initial Content Slate
IX to Five will kick off with an exciting content slate featuring the StudBudz, comprising professional basketball players Courtney Williams and Natisha Hiedeman, as well as Lily Shimbashi, founder of Sportsish. This initial programming will showcase the joint venture’s commitment to promoting women’s sports and providing a platform for talented female athletes to shine.
Other Notable Developments in Professional Sports
In other news, the Philadelphia 76ers and Philadelphia Flyers have selected Levy Restaurants as the food, beverage, and hospitality partner for their new arena in the South Philadelphia Sports Complex. Levy’s impressive portfolio includes partnerships with nearly half of the NBA/NHL shared arenas and 45% of NBA and NHL arenas.
New Appointments and Partnerships
Fastbreak AI, an AI sports operations software company, has appointed Jason Smith as vice president of business development for professional sports. Smith will lead the company’s efforts to expand partnerships with professional leagues, collegiate conferences, international federations, and elite clubs worldwide. Meanwhile, the Kings League has named David Muoser as its U.S. Managing Director.
Upcoming Events in Professional Sports
The upcoming week will feature a range of exciting events, including the Investec South African Open Championship, the HSBC Women’s World Championship, and the Cognizant Classic. Additionally, the FIS Men’s World Cup Ski Flying event will take place in Kulm, Austria, and the Champions League Round of 16 draw will be held on March 27.
WNBA and NWSL Updates
The WNBA has provided a counteroffer to the Players Association’s last proposal, submitted in December. The parties remain at odds over revenue sharing, with the Players Association demanding a share of about 30 percent of the WNBA’s gross revenue. In the National Women’s Soccer League (NWSL), the Players Association has filed two grievances over the League’s handling of player Trinity Rodman’s contract with the Washington Spirit.
Conclusion
The launch of IX to Five marks a significant milestone in the growth and development of women’s sports. As the joint venture continues to create and commercialize innovative content, it is likely to have a profound impact on the industry. With the support of HS&E and Togethxr, IX to Five is poised to become a leading platform for women’s sports, providing a fresh perspective and new opportunities for female athletes and fans alike.