By Brayan Juma — Chief Editor, GCHAM News
The entertainment industry is witnessing a significant shift in consumer behavior with the rise of Underconsumption Core, a movement that emphasizes intentional spending and minimalism. This cultural phenomenon, which originated on TikTok, is redefining how people think about consumption, value, and success.
As of January 12, 2026, the entertainment industry is seeing a surge in demand for experiences over material goods. With the growth of travel marketplaces like Lake.com, which has reached 40,000 active rental properties across 36 countries, people are opting for unique experiences and stays near lakes, beaches, rivers, and marinas.
The rise of Underconsumption Core is also influencing the way businesses operate. Companies like Georgia Peach Movers, a family-owned business, are adapting to the changing consumer behavior by offering personalized services that cater to the needs of individuals who value experiences over material possessions.
In the world of literature, award-winning crime fiction author Marc Hirsch has released the Alice White Investigator 5 Book Box Set, which is now available in Kindle, paperback, and audiobook editions. This move is seen as a strategic response to the changing consumer behavior, where people are seeking more immersive and engaging experiences.
The entertainment industry is also seeing a surge in innovation, with companies like Havas announcing partnerships with AI-powered infrastructure providers like Akkio. This collaboration is expected to revolutionize the way media agencies operate and provide more personalized experiences to consumers.
As the entertainment industry continues to evolve, it is likely that we will see more businesses adapting to the changing consumer behavior. With the rise of Underconsumption Core, companies that prioritize experiences, minimalism, and sustainability are likely to thrive in the market.
In conclusion, the entertainment industry is undergoing a significant transformation, driven by the rise of Underconsumption Core. As consumers increasingly prioritize experiences over material goods, businesses must adapt to these changing needs to remain relevant in the market.
Frequently Asked Questions
- What is Underconsumption Core, and how is it influencing the entertainment industry? Reuters
- How is the growth of travel marketplaces like Lake.com impacting the entertainment industry? Bloomberg
- What role are businesses like Georgia Peach Movers playing in the rise of Underconsumption Core? Reuters
- How is the release of the Alice White Investigator 5 Book Box Set reflective of the changing consumer behavior? Bloomberg
- What impact will the partnership between Havas and Akkio have on the entertainment industry? Reuters
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